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The new line marks Steel's tenth year. Shred X adds DMHA, theophylline and alpha yohimbine in a blend, at $60 for 30 servings, with Rest X and Rev X still to come.
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Each serving packs 23g of protein with 2g or less net carbs, cooked in beef tallow instead of seed oils. The 20oz bags are heading to Walmart.
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The protein cereal brand's first product outside breakfast is wheat and gluten free with 48% fewer carbs than regular breadcrumbs. It goes live next week.
Oner Active
One new piece from Oner Active: its EnhanceLift seamless shorts in a dark Coal colorway, priced at $33.
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The caffeine-free pre-workout packs 9g of citrulline plus VasoDrive and RhodioPrime. The new flavor is on the brand's store now at $44.99 a tub.
Darc Sport
The all-footwear release runs $140 to $300, with three Run-1 colorways, two Venice sneakers, and a pair of boots in tan and brown tones.
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The Canadian brand's first hydration powder without aminos adds potassium, magnesium, calcium, and B vitamins, with 50 servings a tub for $39.99 CAD.
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Both Loaded Protein flavors come in 27-serving tubs for $54.99 for a limited time, and a matching ready-to-drink shake is listed but not yet for sale.
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Three flavors are out now at $39.99 for 12 bars, with Peanut Butter, S'mores, and Dark Chocolate Coconut Cream confirmed to follow.
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At £60, it comes to £2.50 a bar and includes flavors UK fans can't normally buy, like Campfire S'mores and a Saffron Bun protein bar.
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The drinkable take on the body recomposition capsule lands Monday with 28 servings a tub. Pricing hasn't been shared yet.
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The South African brand's new shot carries 200mg caffeine plus Cognizin, and both products are also headed to Dis-Chem pharmacy shelves.
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The Italian brand's €24.50 kit holds 1.25kg of high-protein, low-carb pasta, from tiny soup shapes to lasagne sheets, plus a few recipe ideas.
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The 25-serving hybrid pairs 350mg caffeine and 6g citrulline with thermogenic extras like ProGBB and alpha yohimbine, and sells for $59.99.
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Coming off the return of its cinnamon-sugar Churro flavor, Salud is going chocolate for the colder months with a new seasonal hydration flavor.
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The seasonal energy drink keeps 160mg caffeine, zero sugar, B vitamins, and BCAAs, and a 12-pack of 12oz cans is $24.99 on Amazon.
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The lighter-tasting clear whey still has 20g protein, launches later this month in three flavors, and costs $44.99 for about 18 servings.
Born Primitive
Five new pieces priced $114.75 to $139. There are men's and women's camo Savage 1 CV shoes plus fleece sets in three prints.
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Vanilla chips go in too, keeping up the brand's habit of mixing real food pieces into its carb-focused rice cereal rather than relying on flavoring alone.
Ten Thousand
The two new training shorts are priced at $88 for the Go and $98 for the Roam.
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The stim-heavy pre-workout gets a sweet and sour watermelon chamoy taste developed with Nutrex's Mexican distributors, and it is sold only in Mexico.
YoungLA
Prices run $35 to $65, covering Flex tanks, shorts, leggings, and a bra, Plush hoodies and joggers, foldover pants, a tote bag, and the Ebony Jacket.
1st Phorm
The three-piece merch drop runs $14.99 to $35: the hat is $35, while the American Crest mug and Crest Frother are $14.99 apiece.
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Watermelon Strawberry, Limoncello Ginger and Yuzu Grapefruit join the plant protein drink, each with 20g of protein. A 12-can case is $45.99 on Beyond's store.
RAW Nutrition
Every tee and tank is $34.99 and the two hoodies are $69.99, across the Borderline Obsessed, Through The Pain, Crew, and Vertical designs.
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The last of MuscleTech's three creatine hybrids also adds tyrosine and choline for focus. It starts in Lemonade Boost at $29.99 for 30 servings.
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Each peanut caramel chocolate has 2g of protein and no added sugar, and a 24-day workout challenge comes with it. The calendar costs £9.95 and ships now.
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The blend mixes whey, milk protein isolate and soy for 18g of protein per scoop. Four flavors are available, and the biggest 4kg bag runs £77.99.
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Each sachet dissolves in water into a fizzy lemon drink with 3g of creatine. A box of 30 costs kr 349 at Gymgrossisten and its sister stores.
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The revamped amino also packs 2.5g of taurine and a light dose of electrolytes. Pick from Lemon Lime, Fruit Punch or Rocket Pop at €22.99 a tub.
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