Megan Thee Stallion becomes Gymshark's first-ever celebrity ambassador

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1. Biogen adds a Protein Flapjack and Game Day Boost shot to its Springbok rugby range

   

   Stack3d Oct 17

   fitness typeshitCollabs

   Biogen adds a Protein Flapjack and Game Day Boost shot to its Springbok rugby range

   The South African brand's new shot carries 200mg caffeine plus Cognizin, and both products are also headed to Dis-Chem pharmacy shelves.

   Read at Stack3d
2. Gymshark is working on a second Bratz collab shaped by customer votes

   

   DDrapers Oct 16

   fitness typeshitCollabs

   Gymshark is working on a second Bratz collab shaped by customer votes

   CCO Carly Natalizia told a Drapers summit that fans voted on designs for volume two, and called the Miami Lifting Club a test for gyms as a new business.

   Read at Drapers
3. Forbes on how Gymshark used the Shane Gillis SNL controversy to market Megan Does Gym

   

   FForbes Oct 15

   fitness typeshitCollabs

   Forbes on how Gymshark used the Shane Gillis SNL controversy to market Megan Does Gym

   Gymshark didn't plan for the timing, but its Megan Thee Stallion campaign landed as a response to Gillis and the broader debate over women's activewear.

   Read at Forbes
4. Gymshark makes Megan Thee Stallion its first-ever celebrity ambassador

   

   Muscle & Fitness Oct 15

   fitness typeshitCollabs

   Gymshark makes Megan Thee Stallion its first-ever celebrity ambassador

   The partnership opens with a "Megan Does Gym" campaign, and her Gymshark apparel line goes on sale October 22, 2026, with a preview up now.

   Read at Muscle & Fitness
5. Matt Greggo leaves Classic Physique for Men's Open and starts his road to 300

   

   Fitness Volt Oct 14

   fitness typeshitAthletes

   Matt Greggo leaves Classic Physique for Men's Open and starts his road to 300

   The 30-year-old won the Chicago Pro in 2026 but placed 16th at the Olympia. Now he plans his first true off-season since 2017 to pack on serious size.

   Read at Fitness Volt
6. Whey protein prices have nearly doubled since 2021 as cheese output lags demand

   

   Men's Health Oct 14

   fitness typeshitSupplements

   Whey protein prices have nearly doubled since 2021 as cheese output lags demand

   USDA's 34% whey concentrate benchmark hit a record $2.14 a pound in August, with GLP-1 users adding demand and Momentous CEO Jeff Byers explaining the squeeze.

   Read at Men's Health