Gymshark has signed Megan Thee Stallion as the first celebrity to hold an ambassador role with the brand.
Recap by typeshit. Post by ThatGrapeJuice (Sam) on X.
Stack3d
The South African brand's new shot carries 200mg caffeine plus Cognizin, and both products are also headed to Dis-Chem pharmacy shelves.
CCO Carly Natalizia told a Drapers summit that fans voted on designs for volume two, and called the Miami Lifting Club a test for gyms as a new business.
Gymshark didn't plan for the timing, but its Megan Thee Stallion campaign landed as a response to Gillis and the broader debate over women's activewear.
Muscle & Fitness
The partnership opens with a "Megan Does Gym" campaign, and her Gymshark apparel line goes on sale October 22, 2026, with a preview up now.
Cellucor
A new cereal-themed flavor joins the C4 Sport line on Cellucor's store, priced at $21.99 a tub.
Scientists are looking past muscle at what creatine does elsewhere in the body. The evidence so far is preliminary.
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